So you’ve worked hard, stayed the course, and finally, customers have begun to find you. Congrats and great job! But now what?! Now is when things start to get real. You must be able to keep these customers entertained and inspire them to make their way around your entire website. You must be able to track what pages they are viewing, see what products they’re looking at, and make logical business decisions based upon the information you get from their visit. You should treat your website like a physical storefront, interact with your customers, show actual respect & gratitude towards them, and still cater to every one of their individual needs.
Through the use of data analytics, you have access to all the data needed to make and follow through with these logical business decisions. Data analytics give you that extra bit of vision that lead to the confidence you may have lacked when making previously blind decisions.
Website diagnosis is the name given to the “learning” part of web design. Each website is graded within a traditional letter grade hierarchy system. In order to maintain the best results, you must stay up-to-date with all the latest important changes and updates. By choosing BroCorp as your primary digital marketing tool, you are investing your resources into making your website reach A-grade quality and guaranteeing an overall better experience satisfaction.
A visit to Wikipedia tells you that customer engagement is the engagement of customers with one another, a company or a brand. More precisely, it is an estimate of the degree and depth of visitor’s interaction against a clearly defined set of goals and standards. What goals? Are these even important to my business? The defined goals will vary greatly from business-to-business but the one resounding, overall goal is to increase customer engagement and satisfaction in all regards. Through articulate User Interface and User Experience practices, getting instant insights and immediate results is easier than ever. This is crucial for your business to survive because the audience is changing and typical mediums of communications are falling behind, if showing any vital signs at all. Traditional norms may not be considered traditional any longer. As of 2010, TV’s typical advertising model of “interrupt and repeat” are only one-third (⅓) as effective as it was in 1990. Audiences are smaller and more specific but have the ability across the board to broadcast themselves to the world through Social Media and easily targeted audiences.
To make problems worse, brand loyalty is at an all-time low and continuing to decrease at a steady rate. Unfortunately, what this means for your business is that your target audiences are smaller, more sophisticated, and less loyal than ever. However, it all doesn’t necessarily have to be looked at as a negative representation of ‘Hide & Seek’ or ‘Duck, Duck, Goose’. By increasing customer engagement through Social Media branding, you can cheaply and effectively retain current customers while simultaneously attracting new ones. The need is paramount and increases with every passing minute. You must engage your customers to save your customers.
Is there a point to having buried treasure if nobody ever knows about it? It really doesn’t make sense to build an empire with no intentions of making an army out of it; so why would you want to push time and money into funding a project that runs the risk of never been seen by human eyes? Having a visible website is one of the most influential and rewarding investments that you can implement into your business model to get the big metaphorical ball rolling.
However, having a visible website that is dysfunctional or broken is worse than not having one at all. Your website needs to be fully usable to gain any bragging rights. If you’re gonna pump resources into a web design project, before you make any final decision, make sure everything is in working condition. It’d be wise to double check to ensure nothing flew under the initial radar, and then after everything passes the final inspection, unleash it to your customer base. In order to gain ultimate bragging rights, your website needs to combine the latest and most popular User Experience (UX) and User Interface (UI) web design trends into its appearance and usability functions. Lucky for you, Bro Corp United strives to stay ahead of the game and in front of our competitors. Innovative decision making and creative solutions truly lay the groundwork for everything digital marketing and set us aside from our competitors.
Search Engine Optimization
Have you ever, honestly tried finding a needle in a haystack? Did you actually ever end up finding it? Would the use of a tool – such as a magnet – help speed up the whole process? That’s how Google feels when it attempts to sort through the billions and billions of webpages in its listings to try to locate your website without your help in implementing the correct tools to give them that extra bit of needed leverage and magnetism.
Through careful and detailed market research, you are able to not only recognize beneficial keywords that your competitors are using but you can also track the keywords that are being mistakenly overlooked that are closely related to your products or services. Embedding these important keywords into the frontend and backend sections of your website allow for a higher Search Engine Optimization (SEO) score and Google pagerank. An SEO score is determined by the amount of keyword criteria and descriptions your website funnels into its core. Google pagerank is literally exactly what it says: your website’s page location relevant to the search criteria used. An SEO score and Google pagerank essentially go hand-in-hand when attempting to add structure to the definite location of your website. It’s been proven that if your site isn’t on at least the first two pages of a Google search result, the chances of you ever being found become slimmer and slimmer with each additional page.
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