Social Media is an emerging and exponentially growing trend that has quickly and effectively established a Herculean-type dominance in the marketing fields of business and entrepreneurship, as well as the entirety of the Internet. Social media has changed the way our current generation and future generations for years to come will portray and use the World Wide Web. Distinguishing the differences between each social media platform is an important thing to consider when trying to manage and maintain all your accounts. It’s crucial to use each platform as it was designed to function and follow the platform’s intended media etiquettes.
The thought of social media not being around seems so absurd and impractical. How did we get by and function on a daily basis before social media existed? The idea and support behind the answer seems so far gone that it isn’t even a relevant question anymore. Although social media sites such as Facebook and Twitter have been around for less than a decade, the change in traditional business practices have been very evident. These networks have brought in professionals that excel in all fields of study and interests to interact with one another, draw in a formidable new customer base, and easily connect with fellow team members.
The impact and importance of social media might be surprising and perhaps shocking to some in many cases. In 2014, YouTube reigned superior to cable television by reaching more adults than any cable TV network. In the United States alone, the number of people who regularly watch cable television shows has fallen significantly behind those who routinely keep up with their favorite YouTubers. Facebook now has more than 1.26 billion total users, with a remarkable 97.6% of those users returning on a per month basis. Not to mention, LinkedIn is by far the largest professional and business social network platform – reaching upwards of over 200 million subscribed users.
There is no special social media powerhouse that dominates every other – any longer. You can’t focus primarily on just one and have it trump the Internet and rule supreme. Each of the giants (i.e. Facebook, Twitter, YouTube, LinkedIn, Instagram, Google+) hold large market shares in their own specific niches. In fact, these companies are so effective and successful at what they do, that instead of competing in their chosen areas, they actually have begun partnering with their competition to increase market productivity and customer conversion rates, all while making allies out of previous enemies.
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